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Double Glazing Shop Reveals Home Truths

Press Release
17 Mar 2009

How do you find out the true cost of double glazing? Many double glazing companies want to come round and demonstrate their company and products and give a 3 hour build up as to why the retail price of their products are worth so much money.

Then they will come out with an offer at the end of the presentation that has to be taken now and reduce the cost by a quick 50%. Then after a series of 3rd party phone calls to the boss you could get an extra 20% more off. Now you are nearly at the price of how much your new double glazing should cost.

Many consumers find this it very hard work to try and get the real price. You have to look at what people have to get paid to perform this process. Normally a telephone operator will telephone for 14 to 20 hours calling time to get 1 appointment that leads to a sales person coming into your house. These appointments cost around £120 each. A rep would need five of these on average to make one sale. Then he would lose with cancellations around 30% of his orders as the customer till checks out the prices from the competition. The sales man would earn around 7% commission on average for selling double glazing. Who pays for the cost of the telephone calls and the salesman? You, the customer. Then the sales man has to have a manager so he can ring and telephone closes his orders which are an additional cost.

In larger companies they could have as many as 100 managers who in turn would need managers to manage the managers, they call these regionals. Extra cost again. Then regional’s then in turn answer to a divisional or a director. This whole infra structure has to get paid and that mark up is put on the product. UPVC Extrusions vary in cost, glass can be constant and so are installations and surveying. Customer service centres for poor quality products have to be larger.

Then on the other hand you can go online and buy direct from a shop like double glazing shop that have managed to emit all the overheads and can get you the best deal online. Reducing overheads in a downturn of the economy for business is a must. More companies in UK and USA are using the internet to market and sell products to customers. Why? It costs less and gets the product into the customer’s hands. You can do a lot more research and view more choice online than you could with a traditional retailer.

Retail for double glazing has been sold as the example highlights above, since the 70’s but the bigger companies are starting to struggle as more savvy customers are researching online and making their purchases from more streamlined companies. If you want to order double glazing at the lowest possible cost, start with


Notes for Editors:

The Renewable Energy Centre is committed to informing all online users about energy saving and renewable energy in order to:

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Angela Gallacher (Head of Press and Marketing)
Telephone: +44 (0)1926 865 835
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